Be cosy

Be Cosy is a sub-brand of pollen life, located in Guangzhou, Xian and Chongqing. Provide trendy furniture and designed product, such as Umbra, Koziol and ASA, etc. They came to us looking to settle their parent brand flagship store in Guangzhou, and Be Cosy is a sub-brand which established after their flagship store settle down. They aim to open at least 10 store in several city within a year.

This project is to help them to design the branding and franchise stores system. I responsable for the store design and visual merchandising.

CLIENT

Be Cosy

MY ROLE

Interior Design, Visual Merchandising

CREDITS

Agency - Kube Design Communications

Be Cosy shop front

In order to remain the consistency, I've designed a set of display shelves according to different products, which is required to be adaptable and functional.

Be Cosy Shelve technical drawing

For a better shopping experience, a shopping path had been designed for guiding the consumer to walk across the whole store, with a combination of black steel and wood, charcoal grey and creamy-white color to bring them a cosy and warm environment.

Be Cosy Store rendering
Be Cosy Store rendering
Be Cosy Xian store
Be Cosy Xian store
Be Cosy Xian store
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