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E-mail: Thisisdanielyu@gmail.com

PROJECT

ABOUT

CONTACT

DANIEL

Fresh by a click

Online shopping is not the new thing nowadays, but you may never heard about shopping fresh seafood online. Freshgo is a local startup company, providing the most fresh seafood for consumer.

The challenges of this project is how to convince the prospective consumer to use our service, and also to gain their trust that we are delivering the same thing of what they've order on the app.

CLIENT

Freshgo

MY ROLE

Art Direction, Concept, Creative Direction, Visual Identity, Graphic Design and Video Production

CREDITS

Agency - BIB Solutions

Freshgo logo with brand elements

Began by defining the brand vision of "A online fish market", we aimed to bring a tranditional fish market online. By using red, blue and white as the main color palette, with the hand-written mini bus signature, we've tried to make it it localize and create familier feeling through a tranditional hong kong style, just like shopping at the market.

Freshgo app image

The 24*7 live camera shooting to the fish tank is one of the unique selling point of our app - The fish you pick from the screen is the one you get from our staff.

Freshgo staff with uniform working on the boatFreshgo staff with uniform packing the product
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© 2022 Daniel Yu